New Zealand's biodiversity consists of over 80,000 types of native plants, animals and fungi, a considerable number of which are indigenous and located on private property. To preserve and enhance native biodiversity and discourage activities that may deplete it, economic values can be calculated which can, in turn, guide the use of policy tools, such as incentives, that can be used. This can support behavioural changes by encouraging individual self-interest to coincide with social interest. In this project, we used the contingent valuation, choice modelling and well-being approaches to estimate native biodiversity values for Wellington residents. In this paper, we present a summary of our initial results.