A Study on the International Marketing and Branding Strategies of Taiwan's Phalaenopsis Orchid Industry
2011
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Details
Title
A Study on the International Marketing and Branding Strategies of Taiwan's Phalaenopsis Orchid Industry
Author(s)
Chang, Ching-Cheng
Wu, Chia-Hsun
Wu, Chia-Hsun
Issue Date
2011
Publication Type
Conference Paper/ Presentation
DOI and Other Identifiers
10.22004/ag.econ.103706
Record Identifier
https://ageconsearch.umn.edu/record/103706
PURL Identifier
http://purl.umn.edu/103706
Language
English
Total Pages
1
Series Statement
Poster
13147
13147