This study analyzed the impact of food safety information on food demand in urban China. The LA/AIDS model was estimated by using national province level food consumption data and quantities of articles about food safety event on public media from 2000 to 2008. The results of the study show that urban Chinese consumer food demand was influenced by food safety information from daily newspapers and GM labeling policy. This paper also indicates food price elasticities, expenditure elasticities by categories and the effect of food safety information.