Optimal International Promotion Expenditure for Differentiated Products


Subject(s):
Issue Date:
1993-04
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/10319
Published in:
Review of Marketing and Agricultural Economics, Volume 61, Number 01
Page range:
49-61
Total Pages:
13




 Record created 2017-04-01, last modified 2017-04-27

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