000102264 001__ 102264
000102264 005__ 20180122214923.0
000102264 037__ $$a1669-2016-136458
000102264 041__ $$aen
000102264 084__ $$aM00
000102264 084__ $$aA20
000102264 245__ $$aThink Before You Tweet: Social Media Best Practices for Undergraduate Business Schools
000102264 260__ $$c2011-04-05
000102264 269__ $$a2011-04-05
000102264 270__ $$mdspraggo@resecon.umass.edu$$pSpraggon,   Donna I.M.
000102264 300__ $$a24
000102264 336__ $$aWorking or Discussion Paper
000102264 490__ $$aWorking Paper
000102264 490__ $$a2011-1
000102264 520__ $$aThere are more than 100 social media tools available to higher education institutions to reach potential, current and past students. Both students and institutions are making use of social media, however, the latter are typically not taking full advantage of what is available. In this paper, I explore best practices in social media as they pertain to undergraduate business schools. An examination of 20 business schools reveals a large disconnect between social media best practice theory and those practices observed. Building on the identified best practices, I have constructed a suggested model for social media for a business school undergraduate program aimed at recruitment, retention and alumni investment.
000102264 542__ $$fLicense granted by Peg Cialek (margaret@resecon.umass.edu) on 2011-04-05T12:37:53Z (GMT):

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000102264 650__ $$aResearch and Development/Tech Change/Emerging Technologies
000102264 650__ $$aTeaching/Communication/Extension/Profession
000102264 6531_ $$aadvising
000102264 6531_ $$abusiness school
000102264 6531_ $$arecruitment
000102264 6531_ $$aretention
000102264 6531_ $$asocial media
000102264 700__ $$aSpraggon, Donna I.M.
000102264 8564_ $$s559646$$uhttp://ageconsearch.umn.edu/record/102264/files/ResEcWorkingPaper2011-1.pdf
000102264 887__ $$ahttp://purl.umn.edu/102264
000102264 909CO $$ooai:ageconsearch.umn.edu:102264$$pGLOBAL_SET
000102264 912__ $$nSubmitted by Peg Cialek (margaret@resecon.umass.edu) on 2011-04-05T12:57:19Z
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  Previous issue date: 2011-04-05
000102264 982__ $$gUniversity of Massachusetts, Amherst>Department of Resource Economics>Working Paper Series
000102264 980__ $$a1669