Towards to the future success in the European markets: Highly innovative food products from Slovakia

Internationalisation and international linkages between producers, marketing partners and customers in various geographical areas has become an everyday reality for contemporary firms. The core area of this paper includes the process of internationalization of the small and medium enterprises and the role of the trends at the food market, particularly those which may be a potential stimulator for the internationalisation process and the most efficient way to segment markets. The study represents a qualitative process- based research. The strategy of the study is descriptive and explorative. Interviews, questionnaires, panel discussions and analysis of documents form the basis for the research material. The main emphasis is on 7 small and medium enterprises in Slovakia, specialized in production of cereal products and sweets. Present position at the market, market trends, product quality, process of innovation and relationships of these firms to their business networks are taken into account. The research process explores the opportunities for further expansion in the segment of highly innovative products in the Europe and worldwide.

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 Record created 2017-04-01, last modified 2018-01-22

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