A Study of the Spanish‐Chinese Export‐Import Pork Chain

China opened its pork import market to Spain in 2007. With this background, we introduce the concept of the Spanish‐Chinese Export‐Import pork chain. An explorative study based on the interview of 22 Spanish meat companies and two experts from meat exporting promotion institutions is conducted. The study gives an example and evidence to international chain management studies. It identifies the main problems of the chain and generates conclusions accordingly, as a first step for the Spanish pork industries to develop market strategies.


Editor(s):
Schiefer, Gerhard
Fritz, Melanie
Rickert, Ursula
Issue Date:
2010-10
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
ISBN 978-3-941766-03-7 (Other)
PURL Identifier:
http://purl.umn.edu/100512
Page range:
564-575
Total Pages:
12




 Record created 2017-04-01, last modified 2017-08-26

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