Regional- and settlement marketing (in the following: RSM) is a relatively young but dynamically developing branch of the science and practice of marketing. On the basis of the experience of the international as well as national regions and cities producing successful and impressive development it is often referred to as "wonder weapon" in the field of rural development. The task of RSM - to cut it short - is nothing else but the exploring of the competitiveness, comparative advantages and attraction of the region, the settlement, as well as the supporting of their realization and communication in the interest of the multifold aims concerning development, economics and lifestyle. In Hungary, RSM has been established by the increase of the self-governing independence in parallel with the multiplication of the relevant functions and tasks, the great extent of development differences among the various parts of the country, the resulting economic difficulties as well as by the new economic forms aiming at the exploitation of the new opportunities arising from the market economic development.