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|Title: ||Consumers' Shopping Patterns and Expenditures on Ethnic Produce: A Case Study from the Eastern Coastal U.S.A.|
|Authors: ||Govindasamy, Ramu|
Puduri, Venkata S.
Simon, James E.
|Issue Date: ||2010|
|Abstract: ||This study was undertaken to examine
the possible niche markets
which East Coast farmers might be
able to use to regain their advantage.
Their future economic success could
hinge on shifting the focus from traditional
fruits and vegetables to
high-value specialty ethnic produce
for which there might be a growing
demand. The study results indicate
that there is a strong market demand
and interest for ethnic produce in
the East Coast. Local producers can
benefit by concentrating their
efforts in producing ethnic vegetables
and fresh produce and making
these newer products available in
the local and regional markets.|
|Institution/Association: ||Journal of the ASFMRA >2010|
|Total Pages: ||14|
|From Page: ||36|
|To Page: ||49|
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