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Studies in Agricultural Economics >
Issue 112, July 2010 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/93121
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| Title: | Examination of the consumers’ ethnocentrism and products’ origin in the case of Hungarian foodstuffs |
| Authors: | Hamori, Judit
Horvath, Agnes
Lehota, Jozsef |
| Authors (Email): | Hamori, Judit (j.hamori@cfri.hu) |
| Keywords: | consumer ethnocentrism
Hungarian food products
trademarks
questionnaire survey
cluster analysis |
| Issue Date: | 2010-07 |
| Abstract: | ‘Consumer ethnocentrism’ is defined as consumers’ beliefs about the appropriateness or morality of
purchasing domestic and foreign-made products. As a consequence of the influx of foodstuffs of dubious origin
into Hungary and the increasing number of food scandals, demand for Hungarian foodstuffs of reliable origin
has increased. Consumers, however, do not necessarily acquire information from the most reliable sources in
the course of purchasing and most of them are not fully aware of what the trademarks featured on the various
products mean. Our questionnaire survey sought answers to the questions of how respondents regard Hungarian
products and what segments can be distinguished from the aspect of their attitudes concerning Hungarian
products. We distinguished four consumer groups – with the aid of cluster analysis – in terms of the factors
affecting their choices between Hungarian and imported products when buying foodstuffs, and in terms of their
overall attitudes to Hungarian products which appears also in the knowledge of origin labelling. |
| URI: | http://purl.umn.edu/93121 |
| Identifiers: | HU ISSN 1418 2106 |
| Institution/Association: | Studies in Agricultural Economics>Issue 112, July 2010 |
| Total Pages: | 20 |
| From Page: | 37 |
| To Page: | 54 |
| Collections: | Issue 112, July 2010
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| Studies_112_3.pdf | | 262Kb | PDF | View/Open |
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