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Please use this identifier to cite or link to this item: http://purl.umn.edu/91116

Title: A STRUCTURAL EQUATION MODEL: GREECE’S TOURISM DEMAND FOR TOURIST DESTINATION
Authors: Chaitip, Prasert
Chaiboonsri, Chukiat
Kovacs, Sandor
Balogh, Peter
Keywords: Greece
Tourism demand
Greece’s tourist destination
SEM model
Issue Date: 2010
Series/Report no.: 4
1-2
Abstract: Structural equation model (LISREL 8) was applied to test the causal relationships between tourist travel motivations and tourist destination. A survey containing Likert scale questions was conducted to collect data from 100 tourists who had travelled to Greece’s tourist destination. With the help of factor analysis, four dimensions were identified for scales used in the study: travel cost satisfaction, tourism product, tourism product attributes, and tourism product management. Results indicated that the travel cost satisfaction of tourists has a positive influence on tourism product, tourism product attributes and tourism product management. Moreover, our results suggested that the tourist demographics has a positive influence on tourism product and tourism product attributes and has an insignificant relationship with tourism product management. Based on our findings the tourist demographics has not influence on tourism product management. However, these findings suggest that both the private tourism and the governmental tourism sector should develop a better management of tourist destinations so as to develop a stronger attraction of tourism, better amenities, a better accessibility, an appropriate image, to make tourism competitive and to keep tourism product prices at a reasonable level. The implications of the tourism demand model can be used for the public environmental policy-making process based mainly on reasons of interest, ideology or understanding.
URI: http://purl.umn.edu/91116
Identifiers: HU-ISSN 1789-221X
Institution/Association: APSTRACT: Applied Studies in Agribusiness and Commerce>Volume 4, Numbers 1-2, 2010
Total Pages: 9
From Page: 75
To Page: 83
Collections:Volume 04, Numbers 1-2, 2010

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