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AgEcon Search >
Journal of Agribusiness >
Volume 27, Numbers 1/2, Spring/Fall 2009 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/90659
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| Title: | Market Orientation, Innovativeness, and Performance of Food Companies |
| Authors: | Johnson, Aaron J.
Dibrell, Charles Clay
Hansen, Eric |
| Keywords: | firm performance
food industry
innovativeness
market orientation
structural equation modeling |
| Issue Date: | 2009 |
| Abstract: | Food processors have seen escalating levels of competition over the past three
decades. An underlying objective of this research is to gain a greater understanding
of how food companies thrive in the face of this increased competition.
This study incorporates market orientation theory (competitor orientation,
customer orientation, and interfunctional coordination) and firm innovativeness to
explain differences in firm financial performance. A national survey of food
processors was conducted and structural equation modeling was used to test the
hypotheses. The results show that the more successful firms are more internally
focused (interfunctional coordination and innovativeness) than externally focused
(competitor and customer orientation). |
| URI: | http://purl.umn.edu/90659 |
| Identifiers: | 0738-8950 |
| Institution/Association: | Journal of Agribusiness>Volume 27, Numbers 1/2, Spring/Fall 2009 |
| Total Pages: | 22 |
| From Page: | 85 |
| To Page: | 106 |
| Collections: | Volume 27, Numbers 1/2, Spring/Fall 2009
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| JAB,Spr-Fall09,#06,pp85-106.pdf | | 791Kb | PDF | View/Open |
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