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Title: Local Marketing of Organic Food by Certified Organic Processors, Manufacturers, and Distributors
Authors: Dimitri, Carolyn
Jaenicke, Edward C.
Oberholtzer, Lydia
Keywords: local food
local organic food
organic handlers
organic intermediaries
organic marketing
Issue Date: 2008
Abstract: Local organic food is garnering new interest. Using new data from a national survey of certified organic intermediaries, we examine local markets for organic food and assess which firms are likely to market locally. Approximately 25% of survey respondents primarily market their products locally, and 15% of the value of organic food (at the intermediate level) is sold locally. Larger firms are less likely to market locally, firms that handle a greater share of organic products are more likely to market locally, and the likelihood of marketing locally is lower the longer a firm has been certified organic.
Identifiers: 0738-8950
Institution/Association: Journal of Agribusiness>Volume 26, Number 2, Fall 2008
Total Pages: 18
From Page: 157
To Page: 174
Collections:Volume 26, Number 2, Fall 2008

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