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Please use this identifier to cite or link to this item: http://purl.umn.edu/90444

Title: Excise Taxes and Commodity Promotion: A Diagrammatic Motivation
Authors: Holloway, Garth J.
Keywords: Commodity promotion
Excise taxes
Optimality
Issue Date: 1998
Abstract: This note shows how the solution to the promotion problem—the problem of locating the optimal level of advertising in a downstream market—can be motivated simply, diagrammatically, and without the need to resort to complicated mathematical arguments. The optimality condition is for the level of the farm price to remain invariant to marginal adjustments in the program.
URI: http://purl.umn.edu/90444
Identifiers: 0738-8950
Institution/Association: Journal of Agribusiness>Volume 16, Number 2, Fall 1998
Total Pages: 6
From Page: 187
To Page: 192
Collections:Volume 16, Number 2, Fall 1998

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