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Title: Demand for Milk Produced With and Without Recombinant Bovine Somatotropin
Authors: Misra, Sukant K.
Clem, Kyle D.
Keywords: Bovine somatotropin
Issue Date: 1998
Abstract: This study focuses on the nature of Texas consumer perception and willingness to purchase milk produced using recombinant bovine somatotropin (rBST). Future, the possibility of market segmentation is analyzed by estimating the price sensitivity of consumer demand for conventionally produced milk versus rBST-produced milk. Results show that the price elasticities of demand for the two types of milk are different, indicating potential to develop niche markets for both rBST-produced and conventionally produced milk in Texas.
Identifiers: 0738-8950
Institution/Association: Journal of Agribusiness>Volume 16, Number 2, Fall 1998
Total Pages: 12
From Page: 129
To Page: 140
Collections:Volume 16, Number 2, Fall 1998

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