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Journal of Agribusiness >
Volume 13, Number 1, Spring 1995 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/90365
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| Title: | Factors Influencing Consumers' Selection of Garden Centers |
| Authors: | Safley, Charles D.
Wohlgenant, Michael K. |
| Keywords: | Garden centers
Consumer perceptions and attitudes
Impulse buying |
| Issue Date: | 1995 |
| Abstract: | A consumer-oriented survey at eighteen independently owned garden centers in North Carolina focused on why consumers selected a particular garden center and why they purchased the particular products they selected. Results indicate that potential customers are looking for garden centers that offer good quality plants, a wide selection of plant material, a knowledgeable sales staff, and a convenient location. There is also evidence that most shopping trips are planned and garden centers may be losing potential sales. |
| URI: | http://purl.umn.edu/90365 |
| Identifiers: | 0738-8950 |
| Institution/Association: | Journal of Agribusiness>Volume 13, Number 1, Spring 1995 |
| Total Pages: | 18 |
| From Page: | 33 |
| To Page: | 50 |
| Collections: | Volume 13, Number 1, Spring 1995
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| JAB13one3.pdf | | 753Kb | PDF | View/Open |
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