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Title: Factors Influencing Consumers' Selection of Garden Centers
Authors: Safley, Charles D.
Wohlgenant, Michael K.
Keywords: Garden centers
Consumer perceptions and attitudes
Impulse buying
Issue Date: 1995
Abstract: A consumer-oriented survey at eighteen independently owned garden centers in North Carolina focused on why consumers selected a particular garden center and why they purchased the particular products they selected. Results indicate that potential customers are looking for garden centers that offer good quality plants, a wide selection of plant material, a knowledgeable sales staff, and a convenient location. There is also evidence that most shopping trips are planned and garden centers may be losing potential sales.
Identifiers: 0738-8950
Institution/Association: Journal of Agribusiness>Volume 13, Number 1, Spring 1995
Total Pages: 18
From Page: 33
To Page: 50
Collections:Volume 13, Number 1, Spring 1995

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