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AgEcon Search >
Journal of Agribusiness >
Volume 13, Number 1, Spring 1995 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/90364
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| Title: | Managing Wholesale Nurseries in the Desert |
| Authors: | Wilson, Paul N.
Leones, Julie P. |
| Keywords: | Wholesale nursery
Xeriscape
Management practices |
| Issue Date: | 1995 |
| Abstract: | This study reports the management practices and strategies of wholesale nursery operations in Arizona. In this desert environment near large California competitors, Arizona firms attempt to differentiate their products and develop market niches as competitive strategies. Xeriscape using low-water-use plants is an evolving specialty product of the industry. Future industry and public education concerning xeriscape is necessary to strengthen this strategic advantage for these firms. |
| URI: | http://purl.umn.edu/90364 |
| Identifiers: | 0738-8950 |
| Institution/Association: | Journal of Agribusiness>Volume 13, Number 1, Spring 1995 |
| Total Pages: | 15 |
| From Page: | 17 |
| To Page: | 31 |
| Collections: | Volume 13, Number 1, Spring 1995
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| JAB13one2.pdf | | 640Kb | PDF | View/Open |
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