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Journal of Agricultural and Resource Economics >
Volume 31, Number 03, December 2006 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/8623
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| Title: | Valuing Conflicting Public Information About a New Technology: The Case of Irradiated Foods |
| Authors: | Rousu, Matthew C.
Shogren, Jason F. |
| Keywords: | experimental auctions
irradiation
value of information |
| Issue Date: | 2006-12 |
| Abstract: | Scientists and advocates can disagree on the value of new products or technologies, such as growth hormones, genetically modified organisms, and food irradiation. Both sides of the debate disseminate information to the public hoping to influence public opinion. This study assesses the economic value of both pro and anti public information using food irradiation as a case study. The value of information sources is estimated in isolation and in combination. In isolation, the results indicate each set of information has value. In combination, only the anti-irradiation information is found to have net positive value (persuading some consumers to purchase non-irradiated products). Pro-irradiation information worked to decrease the value of anti-irradiation information by 68% per person. |
| URI: | http://purl.umn.edu/8623 |
| Institution/Association: | Journal of Agricultural and Resource Economics>Volume 31, Number 03, December 2006 |
| Total Pages: | 11 |
| Language: | English |
| From Page: | 642 |
| To Page: | 652 |
| Collections: | Volume 31, Number 03, December 2006
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| 31030642.pdf | 519Kb | PDF | View/Open |
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