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AgEcon Search >
International Food and Agribusiness Management Review >
Volume 09, Issue 1, 2006 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/8209
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| Title: | Does Price Signal Quality? Strategic Implications of Price as a Signal of Quality for the Case of Genetically Modified Food |
| Authors: | Hwang, Yun Jae
Roe, Brian E.
Teisl, Mario F. |
| Keywords: | Conjoint analysis
genetically modified food
pricing strategy
price-quality relationship |
| Issue Date: | 2006 |
| Abstract: | We add to the limited empirical literature on consumers' use of price as a quality signal by testing if the traditional downward-sloping consumption-price relationship fails to hold for GM products using data collected from a nationally representative mail survey featuring several hypothetical product choice scenarios.
Statistical evidence is mixed across the three products investigated but suggests that survey respondents use price as a signal of the quality of GM products.
Implications for firm strategy are discussed. |
| URI: | http://purl.umn.edu/8209 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 09, Issue 01, 2006 |
| Total Pages: | 22 |
| Language: | English |
| From Page: | 93 |
| To Page: | 114 |
| Collections: | Volume 09, Issue 1, 2006
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| 20051053_Formatted.pdf | 187Kb | PDF | View/Open |
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