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International Food and Agribusiness Management Review >
Volume 09, Issue 1, 2006 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/8206
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| Title: | Protecting Your Turf: First-mover Advantages as a Barrier to Competitor Innovation |
| Authors: | Briggeman, Brian C.
Gunderson, Michael A.
Detre, Joshua D. |
| Keywords: | Product innovation
first-mover advantages
barriers to entry
stochastic simulation
uncertainty |
| Issue Date: | 2006 |
| Abstract: | Product innovation for a juice company and its associated first-mover advantages are analyzed. Stochastic simulation is used to model market size, price, competitive
intensity, and the likelihood of competitor entry. Results of moving first allow the firm to capture market share, realize first-mover advantages in excess of $2 million,
and deter competitor innovation. In addition, the proposed model is flexible enough to be applied in other industries. |
| URI: | http://purl.umn.edu/8206 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 09, Issue 01, 2006 |
| Total Pages: | 18 |
| Language: | English |
| From Page: | 53 |
| To Page: | 70 |
| Collections: | Volume 09, Issue 1, 2006
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| 20051010_Formatted.pdf | 226Kb | PDF | View/Open |
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