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International Food and Agribusiness Management Review >
Volume 09, Issue 1, 2006 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/8204
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| Title: | Does Product Diversity Signal Bargains in Australian Wine? |
| Authors: | Horowitz, Ira
Lockshin, Larry |
| Keywords: | wine marketing
product diversity
wine quality
predicted quality
quality-bargain |
| Issue Date: | 2006 |
| Abstract: | The residuals from a set of linear regression equations built to explain the quality of a bottle of Australian wine via eight quality signals are examined to determine
whether there is any relationship between their signs for individual producers and the diversity of their offerings. Product diversity is found to be a fault-ridden signal
of a quality-bargain, which we define as a bottle of wine whose quality rating exceeds its regression-based expectation. Indeed, to the extent that the signal does impart useful information, the message would be that consumers are less likely to get their money's worth the greater is the diversity of the producer's offerings. |
| URI: | http://purl.umn.edu/8204 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 09, Issue 01, 2006 |
| Total Pages: | 17 |
| Language: | English |
| From Page: | 1 |
| To Page: | 17 |
| Collections: | Volume 09, Issue 1, 2006
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| 20031021_Formatted.pdf | 159Kb | PDF | View/Open |
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