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International Food and Agribusiness Management Review >
Volume 09, Issue 3, 2006 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/8201
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| Title: | Customer Relationship Management at Farm Credit Services of Mid-America: Working towards a SingleView |
| Authors: | Martens, Bobby J.
Akridge, Jay T. |
| Keywords: | customer relationship management
technology implementation
market segmentation
marketing strategy |
| Issue Date: | 2006 |
| Abstract: | This case study explores Farm Credit Services of Mid-America's (FCS MA) process of identifying and implementing new technology needed to meet the needs of their customer relationship management (CRM) program. This case illustrates the key challenges facing firms as their CRM programs are expanded and improved to continually meet the customer's needs and explores the complexities of developing and implementing a large information technology system. Decisions ranging from which technology system is right to which approach is best when training and motivating the system users are considered. |
| URI: | http://purl.umn.edu/8201 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 09, Issue 03, 2006 |
| Total Pages: | 15 |
| Language: | English |
| From Page: | 23 |
| To Page: | 37 |
| Collections: | Volume 09, Issue 3, 2006
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| 20051042_9.3.A_Formatted.pdf | 157Kb | PDF | View/Open |
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