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International Food and Agribusiness Management Review >
Volume 09, Issue 2, 2006 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/8195
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| Title: | IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay |
| Authors: | Quagrainie, Kwamena K. |
| Keywords: | catfish marketing
willingness-to-pay |
| Issue Date: | 2006 |
| Abstract: | The grocery retail channel represents a potential for increased sales for catfish products because of the competitive nature that imported catfish fillets pose at
foodservice market channels. The study examined the potential for selling a household-size pack of IQF 6-fillets of catfish through the grocery market channels,
and consumers' willingness to pay for the product. Data used were obtained from a survey conducted in selected southern U.S. cities. Results suggest that households
will purchase such grocery retail packages and will be willing to pay an average price of $4.37/lb. Important factors found to affect willingness to pay include; fish
buying patterns, household size, race, age and gender. |
| URI: | http://purl.umn.edu/8195 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 09, Issue 02, 2006 |
| Total Pages: | 13 |
| Language: | English |
| From Page: | 75 |
| To Page: | 87 |
| Collections: | Volume 09, Issue 2, 2006
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| 20051044_Formatted.pdf | 155Kb | PDF | View/Open |
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