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International Food and Agribusiness Management Review >
Volume 09, Issue 2, 2006 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/8193
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| Title: | Gianluigi Zenti, President, Academia Barilla SpA - The Changing Consumer: Demanding but Predictable |
| Authors: | Hartl, Jochen |
| Keywords: | Consumer demand
consumer behaviour
Academia Barilla
Italian food |
| Issue Date: | 2006 |
| Abstract: | It is crucial to understand and predict consumers' behaviour to meet future consumer demands. This report contributes to the discussion by giving an insight into consumers' behaviour from the perspective of Gianluigi Zenti, executive director of Academia Barilla. It is discussed how consumers' choice has changed in
particular with regard to Italian food in the US and how Barilla has responded to that challenge. |
| URI: | http://purl.umn.edu/8193 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 09, Issue 02, 2006 |
| Total Pages: | 6 |
| Language: | English |
| From Page: | 88 |
| To Page: | 93 |
| Collections: | Volume 09, Issue 2, 2006
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| File |
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| 20051027_Formatted.pdf | 111Kb | PDF | View/Open |
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