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International Food and Agribusiness Management Review >
Volume 10, Issue 1, 2007 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/8170
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| Title: | Strategic Marketing Decisions for Organic Agricultural Producers |
| Authors: | Phillips, Jon C.
Peterson, H. Christopher |
| Keywords: | organic agriculture
distribution channels
strategic management |
| Issue Date: | 2007 |
| Abstract: | A group of organic agricultural producers facing a strategic decision is featured. If they decide to form an organization to market their produce jointly, they will have to select a distribution channel. This case presents the demand conditions, requirements, advantages, and disadvantages of different distribution channels for organic vegetables, both on a general level and as they relate to this particular group. The following channels are addressed: roadside stands, farmers' markets, distributors, retailers, restaurants, institutions, and processors. Study questions for use in an academic course or workshop are included. |
| URI: | http://purl.umn.edu/8170 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 10, Issue 01, 2007 |
| Total Pages: | 16 |
| Language: | English |
| Collections: | Volume 10, Issue 1, 2007
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| 20061004_Formatted.pdf | 218Kb | PDF | View/Open |
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