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Please use this identifier to cite or link to this item: http://purl.umn.edu/8168

Title: An Empirical Analysis of the Determinants of Success of Food and Agribusiness E-Commerce Firms
Authors: Montealegre, Fernando
Thompson, Sarahelen R.
Eales, James S.
Keywords: e-commerce
food chains
survival probability
logistical regression
Issue Date: 2007
Abstract: E-commerce's value creation in agricultural and food markets will only occur to the extent that e-commerce firms exist throughout the supply chain. The problem is that e-commerce firms throughout the agricultural and food supply chain have faced a serious challenge in staying in business. Many have been forced to exit the market, and only a few have survived to develop into functional web-based businesses. The objective of this research study is to identify characteristics that are associated with successful e-commerce firms throughout the agricultural and food supply chain. Relevant e-commerce and agricultural e-commerce literature suggests several characteristics that influence the success for agricultural and food e-commerce firms. A limited-dependent variable technique, logistic regression, is used to relate websites' characteristics to their probability of survival.
URI: http://purl.umn.edu/8168
Institution/Association: International Food and Agribusiness Management Review>Volume 10, Issue 01, 2007
Total Pages: 21
Language: English
Collections:Volume 10, Issue 1, 2007

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