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Please use this identifier to cite or link to this item: http://purl.umn.edu/8162

Title: What Adds Value in Specialty Coffee? Managerial Implications from Hedonic Price Analysis of Central and South American E-Auctions
Authors: Donnet, M. Laura
Weatherspoon, Dave D.
Hoehn, John P.
Keywords: specialty coffee
e-auctions
hedonic analysis
business models
Issue Date: 2007
Abstract: We analyze price and quality information at the procurement level in the specialty coffee supply chain using data from small and large volume e-auctions. Hedonic price equations reveal that the Cup of Excellence auction is a more differentiated market disclosing more information about coffee values associated with ratings, rankings, quantities available, and country reputations whereas information in the Q auction is more limited and tends to be remunerated to a lesser extent. These results indicate that there are different business models and valuation of product characteristics within the specialty coffee industry. Management implications are drawn for specialty coffee producers and roasters.
URI: http://purl.umn.edu/8162
Institution/Association: International Food and Agribusiness Management Review>Volume 10, Issue 03, 2007
Total Pages: 18
Language: English
From Page: 1
To Page: 18
Collections:Volume 10, Issue 3, 2007

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