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International Food and Agribusiness Management Review >
Volume 08, Issue 2, 2005 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/8157
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| Title: | Who Should Certify the Safety of Genetically Modified Foods? |
| Authors: | Baker, Gregory A.
Mazzocco, Michael A. |
| Keywords: | Branding
Certification
Consumer demand
Genetically modified food
GMO |
| Issue Date: | 2005 |
| Abstract: | Two methods of addressing consumer concerns regarding the use of genetically modified foods are evaluated using conjoint analysis the use of a familiar brand and government certification. In one survey, consumers were asked to rate hypothetical products based on brand, price, and production technology attributes.
In a second survey, consumers rated hypothetical products that included government certification, price, and production technology attributes. Both the individual and aggregate results indicate that government certification would be more effective at assuaging consumers concerns than would the use of a familiar brand, although a familiar brand was sufficient to address consumer concerns for a significant number of respondents. The analysis also indicated that different factors are associated with strong consumer preferences for a familiar brand and
government certification. |
| URI: | http://purl.umn.edu/8157 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 08, Issue 02, 2005 |
| Total Pages: | 20 |
| Language: | English |
| From Page: | 1 |
| To Page: | 20 |
| Collections: | Volume 08, Issue 2, 2005
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| 0802ba01.pdf | 217Kb | PDF | View/Open |
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