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International Food and Agribusiness Management Review >
Volume 07, Issue 1, 2004 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/8145
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| Title: | If You Can't Trust the Farmer, Who Can You Trust? The Effect of Certification Types on Purchases of Organic Produce |
| Authors: | Ward, Ruby
Hunnicutt, Lynn
Keith, John |
| Keywords: | Asymmetric information
Certification
Ordered probit
Organic produce |
| Issue Date: | 2004 |
| Abstract: | An information asymmetry exists in the market for organic produce since consumers cannot determine whether produce is organically or conventionally grown. Various methods may solve this problem including signaling, reputation,
and certification. Signaling and reputation may not work well, because signals are noisy, and reputation may be difficult for a producer to establish. Certification of the farm and its growing methods shows the most promise. A survey instrument testing the efficacy of certification is presented along with empirical analysis suggesting that no notable difference existed between independent certification methods, although independent certification had significantly different effects than self-certification. |
| URI: | http://purl.umn.edu/8145 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 07, Issue 01, 2004 |
| Total Pages: | 18 |
| Language: | English |
| From Page: | 60 |
| To Page: | 77 |
| Collections: | Volume 07, Issue 1, 2004
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| 0701wa02.pdf | 219Kb | PDF | View/Open |
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