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International Food and Agribusiness Management Review >
Volume 09, Issue 4, 2006 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/8142
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| Title: | Coordination Strategy Decisions in Sao Paulo's Fresh Produce Markets: An Empirical Validation of the Peterson, Wysocki & Harsh Framework |
| Authors: | Mainville, Denise Y.
Peterson, H. Christopher |
| Keywords: | Coordination strategy
decision-making
fresh produce
transaction cost economics
strategic management |
| Issue Date: | 2006 |
| Abstract: | This paper provides an empirical validation of the Peterson, Wysocki & Harsh (PWH) framework for coordination strategy decisions, drawing evidence from four firms' procurement strategies in São Paulo's fresh produce markets. The results support the hypothesis that the PWH framework provides empirical and theoretical insight into firm managers' coordination decisions. The cases show how asset specificity and complementarity affect the costliness of coordination decisions, how this costliness drives the decision to change coordination strategies, and how feasibility and risk/return criteria also apply. Additional insights into coordination strategy decisions that were generated in applying the framework and their potential relevance to the framework are discussed. |
| URI: | http://purl.umn.edu/8142 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 09, Issue 04, 2006 |
| Total Pages: | 25 |
| Language: | English |
| From Page: | 1 |
| To Page: | 25 |
| Collections: | Volume 09, Issue 4, 2006
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