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International Food and Agribusiness Management Review >
Volume 08, Issue 3, 2005 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/8137
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| Title: | New Product Development in Thai Agro-Industry: Explaining the Rates of Innovation and Success in Innovation |
| Authors: | Dhamvithee, Pisit
Shankar, Bhavani
Jangchud, Anuvat
Wuttijumnong, Phaisarn |
| Keywords: | New product development
Thailand
Food industry
Innovation. |
| Issue Date: | 2005 |
| Abstract: | The Thai food industry is amongst the most dynamic and diverse in the world.
Continual innovation in the form of new product development is critical to this industry, and yet new products are more likely to fail than succeed. In this paper,we investigate factors explaining both the rate of new product development as well as the rate of success in products newly introduced into the market, using data from a survey of firms. The methodology involves a Poisson regression to investigate the determinants of innovation and a Least Squares regression to explain success rates in innovation. |
| URI: | http://purl.umn.edu/8137 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 08, Issue 03, 2005 |
| Total Pages: | 20 |
| Language: | English |
| From Page: | 1 |
| To Page: | 20 |
| Collections: | Volume 08, Issue 3, 2005
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| 0803dh01.pdf | 177Kb | PDF | View/Open |
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