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Please use this identifier to cite or link to this item: http://purl.umn.edu/8125

Title: The Demand for Wine Tourism in Canyon County, Idaho
Authors: Taylor, R. Garth
Woodall, Stacie
Wandschneider, Philip R.
Foltz, John C.
Keywords: Travel cost model
Wine tourism
Wine marketing
Issue Date: 2004
Abstract: Many commercial wineries produce a dual product: commercial wine and wine tourism. Since Idaho wineries charge no entry price, wine tourism demand can only be ascertained with a shadow price for winery visitation. Demand for wine tourism visits for Canyon County in southern Idaho was estimated using the travel cost method. Trip demand was inelastic (-0.4 to -0.6) with respect to own price. The average value of Canyon County wine tourism ranged from $6 to $12 per person per trip, depending upon the assumed opportunity cost of travel time. Elasticities of tastes and preferences, closely related goods, and income were estimated with a view to understanding the market for Idaho's emerging wine tourism industry.
URI: http://purl.umn.edu/8125
Institution/Association: International Food and Agribusiness Management Review>Volume 07, Issue 04, 2004
Total Pages: 18
Language: English
From Page: 58
To Page: 75
Collections:Volume 07, Issue 4, 2004

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