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Title: The roles of geographical indications (PDO and PGI) on the internationalisation process of agro-food products
Authors: Belletti, Giovanni
Burgassi, Tunia
Manco, Elisabetta
Marescotti, Andrea
Pacciani, Alessandro
Scaramuzzi, Silvia
Keywords: Quality Food Products (QFPs)
Small and Medium Enterprises (SMEs)
Marketing strategies.
Issue Date: 2007
Series/Report no.: Contributed paper 35
Abstract: The purpose of this paper is to analyse the roles Geographical Indications (PDO and PGI) can play in the internationalisation process of some small-medium scale agri - food products from Tuscany (Italy). The analysis of the selected case studies highlighted among the driving motivations of firms for the use of PDO/PGIs on international markets both defensive roles (in particular for the function of defending from abuses in using geographical name), and offending roles against competitors (as in the case of product differentiation or exclusive right of benefiting from the reputation of origin). Besides, there is also a strictly commercial role in terms of giving an answer to the explicit request of certifications from customers. PDOs and PGIs can represent an internationalisation tool, although their effectiveness depends on several factors that rely on the characteristics of the product, of the production system (rate of fragmentation, organisation, role of collective organisationsÂ…) and of the firms in particular, as well as on the characteristics of the destination market.
Institution/Association: European Association of Agricultural Economists>105th Seminar, March 8-10, 2007, Bologna, Italy
Total Pages: 23
Language: English
From Page: 517
To Page: 539
Collections:105th Seminar, March 8-10, 2007, Bologna, Italy

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