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99th Seminar, February 8-10, 2006, Bonn, Germany >
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http://purl.umn.edu/7717
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| Title: | Perceived Risk is Important for ConsumersÂ’ Acceptance of Genetically Modified Foods, but Trust in Industry not Really: A Means-End Analysis of German Consumers |
| Authors: | Boecker, Andreas |
| Keywords: | Consumer trust
risk perception
technology acceptance
genetically modified foods
laddering |
| Issue Date: | 2006 |
| Series/Report no.: | Seminar Paper |
| Abstract: | Applies the means-end approach to investigate how German consumersÂ’ relate GM food attributes to values via perceived consequences in their purchase decisions. Analyses in particular the importance of risk-related dimensions and issues of (dis)trust for different levels of purchase intentions. Identifies two segments: rejecters (n=24) and accepters (n=36). Finds considerable similarities in means-end chains between segments, in particular that risk plays a much bigger role than trust for purchase intentions. Furthermore, for both segments the link between trust and risk is found to be weak which implies to reconsider results from previous empirical studies pointing out the strong interaction of trust and perceived risk. |
| URI: | http://purl.umn.edu/7717 |
| Institution/Association: | European Association of Agricultural Economists>99th Seminar, February 8-10, 2006, Bonn, Germany |
| Total Pages: | 11 |
| Language: | English |
| Collections: | 99th Seminar, February 8-10, 2006, Bonn, Germany
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| sp06bo03.pdf | 448Kb | PDF | View/Open |
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