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Please use this identifier to cite or link to this item: http://purl.umn.edu/7717

Title: Perceived Risk is Important for ConsumersÂ’ Acceptance of Genetically Modified Foods, but Trust in Industry not Really: A Means-End Analysis of German Consumers
Authors: Boecker, Andreas
Keywords: Consumer trust
risk perception
technology acceptance
genetically modified foods
laddering
Issue Date: 2006
Series/Report no.: Seminar Paper
Abstract: Applies the means-end approach to investigate how German consumersÂ’ relate GM food attributes to values via perceived consequences in their purchase decisions. Analyses in particular the importance of risk-related dimensions and issues of (dis)trust for different levels of purchase intentions. Identifies two segments: rejecters (n=24) and accepters (n=36). Finds considerable similarities in means-end chains between segments, in particular that risk plays a much bigger role than trust for purchase intentions. Furthermore, for both segments the link between trust and risk is found to be weak which implies to reconsider results from previous empirical studies pointing out the strong interaction of trust and perceived risk.
URI: http://purl.umn.edu/7717
Institution/Association: European Association of Agricultural Economists>99th Seminar, February 8-10, 2006, Bonn, Germany
Total Pages: 11
Language: English
Collections:99th Seminar, February 8-10, 2006, Bonn, Germany

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