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AgEcon Search >
Journal of Food Distribution Research >
Volume 37, Number 3, November 2006 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/7066
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| Title: | Separate Decision-Making for Supermarket Leaders and Followers: The Case of Whether or Not to Offer Irradiated Ground Beef |
| Authors: | Jaenicke, Edward C.
Chikasada, Mitsuko |
| Issue Date: | 2006-11 |
| Abstract: | Using supermarket survey data that include a store’s adoption of a new fresh irradiated ground beef product, this paper investigates whether the adoption decision-making process differs depending on whether adoption would make the store a leader or a follower. We model the adoption decision in two ways that take the leader-follower decision into account. Our results show only limited differences in store attributes across groups classified as leaders, followers, or non-adopters. More significantly, however, the results show that store attributes such as proximity to competitors and
store size, among others, play separate roles in the decision to lead or follow. |
| URI: | http://purl.umn.edu/7066 |
| Institution/Association: | Journal of Food Distribution Research>Volume 37, Number 03, November 2006 |
| Total Pages: | 15 |
| From Page: | 29 |
| To Page: | 43 |
| Collections: | Volume 37, Number 3, November 2006
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| 37030029.pdf | | 545Kb | PDF | View/Open |
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