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AgEcon Search >
Journal of Food Distribution Research >
Volume 37, Number 3, November 2006 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/7062
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| Title: | When Consumers Diet, Should Producers Care? An Examination of Low-Carb Dieting and U.S. Orange Juice Consumption |
| Authors: | Love, Leigh Ann
Sterns, James A.
Spreen, Thomas H.
Wysocki, Allen F. |
| Issue Date: | 2006-11 |
| Abstract: | From 2000 through 2004, per-capita orange juice purchases decreased by 12.3 percent in the United States, while the
popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected
newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. These data were included in a national orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicate that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the United States. |
| URI: | http://purl.umn.edu/7062 |
| Institution/Association: | Journal of Food Distribution Research>Volume 37, Number 03, November 2006 |
| Total Pages: | 9 |
| From Page: | 68 |
| To Page: | 76 |
| Collections: | Volume 37, Number 3, November 2006
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