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Volume 37, Number 3, November 2006 >
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|Title: ||When Consumers Diet, Should Producers Care? An Examination of Low-Carb Dieting and U.S. Orange Juice Consumption|
|Authors: ||Love, Leigh Ann|
Sterns, James A.
Spreen, Thomas H.
Wysocki, Allen F.
|Issue Date: ||2006-11|
|Abstract: ||From 2000 through 2004, per-capita orange juice purchases decreased by 12.3 percent in the United States, while the
popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected
newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. These data were included in a national orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicate that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the United States.|
|Institution/Association: ||Journal of Food Distribution Research>Volume 37, Number 03, November 2006|
|Total Pages: ||9|
|From Page: ||68|
|To Page: ||76|
|Collections:||Volume 37, Number 3, November 2006 |
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