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Title: When Consumers Diet, Should Producers Care? An Examination of Low-Carb Dieting and U.S. Orange Juice Consumption
Authors: Love, Leigh Ann
Sterns, James A.
Spreen, Thomas H.
Wysocki, Allen F.
Issue Date: 2006-11
Abstract: From 2000 through 2004, per-capita orange juice purchases decreased by 12.3 percent in the United States, while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. These data were included in a national orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicate that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the United States.
Institution/Association: Journal of Food Distribution Research>Volume 37, Number 03, November 2006
Total Pages: 9
From Page: 68
To Page: 76
Collections:Volume 37, Number 3, November 2006

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