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| Title: | The Italian Grappa Market: An Analysis of Consumer Preferences Through Hedonic Price Analysis |
| Authors: | Koch, Kristian Onofri, Laura |
| Issue Date: | 2006-08 |
| Series/Report no.: | Proceedings of the 10th Joint Conference on Agriculture, Food, and the Environment, August 27-30, 2006, Duluth, Minnesota |
| Abstract: | This work carries out a hedonic price analysis in the Italian grappa market. We use a dataset
composed of around 15.576 observations of retail chain prices (related to transactions taken place in
Italy in the period 1997-2004) and product characteristics. We estimate the implicit price of the
main product attributes. Results show that particularly bottle format, high alcohol content and brand
affect the consumer’s willingness-to-pay for grappa. In particular, the Prime Uve variable presents
statistically significant, positive estimated coefficients, with high magnitude, which we interpreted
as a “fads and fashion effect”. In addition, we are able to capture consumer taste evolution over
time and consumer taste differences in space (different consumer preferences across Italian
regions). |
| URI: | http://purl.umn.edu/6654 |
| Institution/Association: | University of Minnesota>Center for International Food and Agricultural Policy>Conference Papers |
| Total Pages: | 17 |
| Collections: | Conference Papers
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