The U.S. government’s export promotion programs for red meats and the U.S. trading situation for red meats are reviewed. The Cooperator Market Development Program (CMDP), Target Export Assistance (TEA), and Market Promotion Programs (MPP) are examined with respect to expenditures for activities and regions. While generic consumer promotions accounted for the largest percentage of funding for activities, more than half of CMDP expenditures and roughly three quarters of TEA/MPP expenditures for red meats between 1986 and 1991 were allocated to Pacific Rim markets. Japan, the largest U.S. export market, received majority of regional funding during the period.