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Title: Consumer Willingness-to-Pay for Fresh Pork Attributes
Authors: Sanders, Dwight R.
Moon, Wanki
Kuethe, Todd H.
Keywords: pork attributes
pork markets
willingness to pay
Issue Date: 2007
Abstract: A survey was used to gauge consumer preferences toward four fresh pork attributes: juiciness, tenderness, marbling, and leanness. The survey elicited consumer willingness-to-pay a premium for an improvement in these attributes. Approximately one-half of the respondents were willing to pay some premium for the attributes of juiciness, leanness, and tenderness. The average premium size ranged from $0.20/lb. for marbling to $0.37/lb. for tenderness. Neither the choice of a certifying agency nor the use of a cheap talk script influenced premium levels.
Identifiers: 0738-8950
Institution/Association: Journal of Agribusiness>Volume 25, Number 2, Fall 2007
Total Pages: 17
From Page: 163
To Page: 179
Collections:Volume 25, Number 2, Fall 2007

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