AgEcon Search

AgEcon Search >
       Journal of Agribusiness >
          Volume 25, Number 2, Fall 2007 >

Please use this identifier to cite or link to this item: http://purl.umn.edu/62294

Title: Consumer Willingness-to-Pay for Fresh Pork Attributes
Authors: Sanders, Dwight R.
Moon, Wanki
Kuethe, Todd H.
Keywords: pork attributes
pork markets
willingness to pay
Issue Date: 2007
Abstract: A survey was used to gauge consumer preferences toward four fresh pork attributes: juiciness, tenderness, marbling, and leanness. The survey elicited consumer willingness-to-pay a premium for an improvement in these attributes. Approximately one-half of the respondents were willing to pay some premium for the attributes of juiciness, leanness, and tenderness. The average premium size ranged from $0.20/lb. for marbling to $0.37/lb. for tenderness. Neither the choice of a certifying agency nor the use of a cheap talk script influenced premium levels.
URI: http://purl.umn.edu/62294
Identifiers: 0738-8950
Institution/Association: Journal of Agribusiness>Volume 25, Number 2, Fall 2007
Total Pages: 17
From Page: 163
To Page: 179
Collections:Volume 25, Number 2, Fall 2007

Files in This Item:

File Description SizeFormat
JAB,Fall07,#04,pp163-179.pdf165KbPDFView/Open
Recommend this item

All items in AgEcon Search are protected by copyright.

 

 

Brought to you by the University of Minnesota Department of Applied Economics and the University of Minnesota Libraries with cooperation from the Agricultural and Applied Economics Association.

All papers are in Acrobat (.pdf) format. Get Adobe Reader

Contact Us

Powered by: