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Title: Exploring Heterogeneity in Consumers’ Meat Store Choices in an Emerging Market
Authors: Hu, Wuyang
Keywords: heterogeneity
individual-level parameters
logit models
meat store
Issue Date: 2006
Abstract: Chinese consumers’ choices among meat stores are examined through a model that can capture consumer heterogeneities both in their opinion of various store attributes and in how much weight they attach to each attribute. This approach not only informs store managers as to what attributes should receive focus for improving their store images, but also provides insight about which specific attribute could be improved to achieve the most effective result. Based on the individual-level parameters obtained through an empirical Bayes analysis, managers or competitors are able to strategically target their store promotions to specific individual consumers based on their demographic characteristics.
Identifiers: 0738-8950
Institution/Association: Journal of Agribusiness>Volume 24, Number 2, Fall 2006
Total Pages: 16
From Page: 155
To Page: 170
Collections:Volume 24, Number 2, Fall 2006

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