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Please use this identifier to cite or link to this item: http://purl.umn.edu/61073

Title: Determinants of Meats Purchase Behavior by Ethnic Groups
Authors: Garcia-Jimenez, Carlos I.
Mishra, Ashok K.
Authors (Email): Garcia-Jimenez, Carlos I. (cgarci8@lsu.edu)
Mishra, Ashok K. (AMishra@agcenter.lsu.edu)
Keywords: consumer behavior
marketing
food demand
Hispanic food
hispanic food market
Latin foods
comida latina
alimentos
ethnic foods
JEL Codes: D01
D03
D12
L14
L66
M31
M37
Issue Date: 2010-07-25
Series/Report no.: Poster
11131
Abstract: Farmers and food companies need to assess their production and marketing strategies for nurturing business opportunities that will arise from the simultaneous increase in population and income of Hispanics in the United States. Previous studies on demand for meat products have not received much attention on the determinants of meats purchase behavior by Hispanics in relation to other ethnic groups. This study investigates the impact of ethnicity and the determinants of meats purchase behavior in the U.S. by using single Probit equations. The analyzed data comes from the U.S. Consumer Expenditure Survey. The results indicate that ethnicity plays an important role in the purchase behavior of meat products, as well as household size and income.
URI: http://purl.umn.edu/61073
Institution/Association: Agricultural and Applied Economics Association>2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
Total Pages: 2
Collections:2010 Annual Meeting, July 25-27, 2010, Denver, Colorado

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