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AgEcon Search >
Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations >
Volume 10, Number 2, May/August 2008 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/60717
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| Title: | UTILIZAÇÃO DE NORMAS DE CLASSIFICAÇÃO POR PRODUTORES RURAIS E ATACADISTAS DE SÃO PAULO: UM ESTUDO DA COMERCIALIZAÇÃO DE PÊSSEGO NA CEAGESP |
| Other Titles: | Classification rules used by São Paulo’s rural producers and wholesalers: a case study of peach commercialization in ceagesp |
| Authors: | Dornfeld, Hugo Carlos
Nantes, Jose Flavio Diniz |
| Authors (Email): | Dornfeld, Hugo Carlos (hugocd@dep.ufscar.br)
Nantes, Jose Flavio Diniz (fnates@power.ufscar.br) |
| Keywords: | classification
commercialization
peach
rural producers
wholesaler market |
| Issue Date: | 2008-05-05 |
| Abstract: | The objective of this study is to evaluate the use of standardization and classification rules, proposed by the CEAGESP, by peach
producers and wholesalers and to identify the effects of this procedure on the supply and commercialization of the fruit. The
methodology used included qualitative study and analysis of study cases. Information was gathered through interviews with
producers from the state of São Paulo and with the wholesalers of the Entreposto Terminal de São Paulo. Most producers are
optimistic about the use of standardization and classification rules and emphasize that their implementation is the reason behind the
success of peach commercialization. They invest in improving the quality of the product by updating, whenever possible, the
technologies used in the production and post-harvest processes. Among the wholesalers, a preference for and a valorization of the
classified peach was observed, although these agents say that the market does not yet recognize the benefits of the standardization
and classification rules. The conclusion of this work is that use of the standardization and classification rules suggested by the
CEAGESP functions as a support tool in the management of the peach commercialization process. |
| URI: | http://purl.umn.edu/60717 |
| Institution/Association: | Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations>Volume 10, Number 2, May/August 2008 |
| Total Pages: | 14 |
| From Page: | 293 |
| To Page: | 306 |
| Collections: | Volume 10, Number 2, May/August 2008
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| Artigo10.pdf | | 186Kb | PDF | View/Open |
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