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Please use this identifier to cite or link to this item: http://purl.umn.edu/60328

Title: ANÁLISE DA ESTRATÉGIA TECNOLÓGICA EM EMPRESAS AGROINDUSTRIAIS – O CASO DA COLASCRIC
Other Titles: Analysis of strategic management in an agroindustrial company: the case of colascric
Authors: Queiroz, Timoteo Ramos
Machado, Joao Guilherme de Camargo Ferraz
Bouroullec, Melise Dantas Machado
Authors (Email): Queiroz, Timoteo Ramos (timoteo@tupa.unesp.br)
Machado, Joao Guilherme de Camargo Ferraz (joao@tupa.unesp.br)
Bouroullec, Melise Dantas Machado (melise@dep.ufscar.br)
Keywords: strategic management
technology
dairy industry
consumer needs
Issue Date: 2008-05-05
Abstract: The aim of this paper is to analyze the technological management in a dairy industry, making it possible to suggest improvements. An open-ended questionnaire was applied, considering two main points: the classification and comprehension of the company’s performance in relation to the technologies available and the understanding of the industry’s technological motivations, making it possible to analyze technological behaviors, forms of acquisition and adoption of technological innovations. It was observed that the company loses competitiveness due to the technology adopted, when compared to bigger players and when the distribution of its products is carried out through supermarkets. The changes introduced in the products’ portfolio were of public-domain, stable and highly divulged, in other words, they were not a technological barrier to the industry’s competitors. The industry established a technological partnership with research institutes for treating the industrial effluents and also with another dairy industry, fortifying its financial, production and marketing areas. It was concluded that improvements in the production process, to reduce costs and better meet the consumers’ needs, are still necessary. The technological partnerships are an important part of this process.
URI: http://purl.umn.edu/60328
Identifiers: Volume 10
Number 2
May/August 2008
Institution/Association: Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations>Volume 10, Number 2, May/August 2008
Total Pages: 16
From Page: 173
To Page: 188
Collections:Volume 10, Number 1, January/April 2008

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