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|Title: ||Vertical Integration in Produce Markets: A Colorado Cooperative’s Strategic Response to Change|
|Authors: ||Hine, Susan E.|
Pritchett, James G.
Loureiro, Maria L.
Meyer, Susan E.
vegetable processing plant
|Issue Date: ||2005|
|Abstract: ||An evolving produce industry has placed vegetable growers in northern Colorado
at a competitive disadvantage. The Colorado producers’ strategic response is to
form a value-added, cold storage processing cooperative in the hopes of establishing
a better position for marketing their vegetables on a year-round basis. This case
study discusses the results of both a market demand and processing feasibility
study conducted for these vegetable growers.|
|Institution/Association: ||Journal of Agribusiness>Volume 23, Number 1, Spring 2005|
|Total Pages: ||16|
|From Page: ||93|
|To Page: ||108|
|Collections:||Volume 23, Number 1, Spring 2005|
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