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Title: Vertical Integration in Produce Markets: A Colorado Cooperative’s Strategic Response to Change
Authors: Hine, Susan E.
Pritchett, James G.
Loureiro, Maria L.
Meyer, Susan E.
Keywords: cooperative
feasibility study
vegetable processing plant
Issue Date: 2005
Abstract: An evolving produce industry has placed vegetable growers in northern Colorado at a competitive disadvantage. The Colorado producers’ strategic response is to form a value-added, cold storage processing cooperative in the hopes of establishing a better position for marketing their vegetables on a year-round basis. This case study discusses the results of both a market demand and processing feasibility study conducted for these vegetable growers.
Identifiers: 0738-8950
Institution/Association: Journal of Agribusiness>Volume 23, Number 1, Spring 2005
Total Pages: 16
From Page: 93
To Page: 108
Collections:Volume 23, Number 1, Spring 2005

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