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Title: Reframing Agribusiness: Moving from Farm to Market Centric
Authors: Edwards, Mark R.
Shultz, Clifford J., II
Keywords: agribusiness definition
conceptual models
market centric
market systems
Issue Date: 2005
Abstract: Agribusiness is moving from farm to market centric, where effective activities anticipate and respond to customers, markets, and the systems in which they function. This evolution requires a broader conceptualization and more accurate definition, to convey a more dynamic, systemic, and integrative discipline, which increasingly is committed to value creation and the sustainable orchestration of food, fiber, and renewable resources. We discuss the forces driving this shift to the market, offer a new and more representative definition of agribusiness, provide models to illustrate some of the most compelling trends, and articulate key elements and implications of those models.
Identifiers: 0738-8950
Institution/Association: Journal of Agribusiness>Volume 23, Number 1, Spring 2005
Total Pages: 17
From Page: 57
To Page: 73
Collections:Volume 23, Number 1, Spring 2005

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