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Title: Before the Bricks and Mortar: A Case Study of a New Generation Cooperative’s Planning Process
Authors: Holcomb, Rodney B.
Kenkel, Philip L.
Keywords: market entry strategies
“matrix” assessment
new generation cooperative
strategic planning
Issue Date: 2004
Abstract: To generate additional income for their members, many cooperatives consider forward integrating into processing activities. However, many market, industry, and economic issues must be considered before choosing a value-added processing activity to pursue. Gathering the necessary information to evaluate various processing opportunities is a considerable undertaking and may require the expertise of university personnel, economic development specialists, and possibly professional consultants. Using an Oklahoma new generation cooperative case study, this paper outlines a market assessment process for value-added ventures.
Identifiers: 0738-8950
Institution/Association: Journal of Agribusiness>Volume 22, Number 1, Spring 2004
Total Pages: 15
From Page: 77
To Page: 91
Collections:Volume 22, Number 1, Spring 2004

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