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Please use this identifier to cite or link to this item: http://purl.umn.edu/59587

Title: In-Store Evaluation of Consumer Willingness to Pay for “Farm-Raised” Pre-Cooked Roast Beef: A Case Study
Authors: Nalley, Lawton Lanier
Hudson, Darren
Rogers, Robert W.
Martin, James M.
Herring, Joshua L.
Keywords: beef
conjoint
convenience foods
experiments
in-store tests
surveys
Issue Date: 2004
Abstract: A choice-based conjoint experiment was used to examine consumer willingness to pay for a farm-raised pre-cooked roast beef product. Consumers were contacted in a grocery store and provided a sample of the pre-cooked product. Findings indicate there is a small, but statistically significant willingness-to-pay premium for the farm-raised product, suggesting that some product differentiation may result in higher prices for these products. The study outlines an approach to marketing research.
URI: http://purl.umn.edu/59587
Institution/Association: Journal of Agribusiness>Volume 22, Number 2, Fall 2004
Total Pages: 11
From Page: 163
To Page: 173
Collections:Volume 22, Number 2, Fall 2004

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