AgEcon Search

AgEcon Search >
       Journal of Agribusiness >
          Volume 22, Number 2, Fall 2004 >

Please use this identifier to cite or link to this item:

Title: In-Store Evaluation of Consumer Willingness to Pay for “Farm-Raised” Pre-Cooked Roast Beef: A Case Study
Authors: Nalley, Lawton Lanier
Hudson, Darren
Rogers, Robert W.
Martin, James M.
Herring, Joshua L.
Keywords: beef
convenience foods
in-store tests
Issue Date: 2004
Abstract: A choice-based conjoint experiment was used to examine consumer willingness to pay for a farm-raised pre-cooked roast beef product. Consumers were contacted in a grocery store and provided a sample of the pre-cooked product. Findings indicate there is a small, but statistically significant willingness-to-pay premium for the farm-raised product, suggesting that some product differentiation may result in higher prices for these products. The study outlines an approach to marketing research.
Institution/Association: Journal of Agribusiness>Volume 22, Number 2, Fall 2004
Total Pages: 11
From Page: 163
To Page: 173
Collections:Volume 22, Number 2, Fall 2004

Files in This Item:

File Description SizeFormat
Recommend this item

All items in AgEcon Search are protected by copyright.



Brought to you by the University of Minnesota Department of Applied Economics and the University of Minnesota Libraries with cooperation from the Agricultural and Applied Economics Association.

All papers are in Acrobat (.pdf) format. Get Adobe Reader

Contact Us

Powered by: