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Volume 22, Number 2, Fall 2004 >
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|Title: ||In-Store Evaluation of Consumer Willingness to Pay for “Farm-Raised” Pre-Cooked Roast Beef: A Case Study|
|Authors: ||Nalley, Lawton Lanier|
Rogers, Robert W.
Martin, James M.
Herring, Joshua L.
|Issue Date: ||2004|
|Abstract: ||A choice-based conjoint experiment was used to examine consumer willingness
to pay for a farm-raised pre-cooked roast beef product. Consumers were contacted
in a grocery store and provided a sample of the pre-cooked product. Findings
indicate there is a small, but statistically significant willingness-to-pay premium
for the farm-raised product, suggesting that some product differentiation may result
in higher prices for these products. The study outlines an approach to marketing
|Institution/Association: ||Journal of Agribusiness>Volume 22, Number 2, Fall 2004|
|Total Pages: ||11|
|From Page: ||163|
|To Page: ||173|
|Collections:||Volume 22, Number 2, Fall 2004|
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