Many consumers do not understand the significance of the Organic labels. The EFSA and the USDA makes no claim that organically produced food is safer or “healthier.” or more nutritious than conventionally produced food. Consumers will still need to read nutrition labels and make wise selections to maintain an overall healthy diet. “Organic” food does not mean “natural”. Only food labelled “organic” designate that the product meets the new EU or USDA organic standards. In Europe and elsewhere, food products’ Quality Labels (QL) have appeared in the early 1960s and their number has been increasing since then. QL are publicly owned, like “Organic Label” or privately owned, like “Carrefour Bio” brands which signal a “quality” difference from other products