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AgEcon Search >
European Association of Agricultural Economists >
113th Seminar, September 3-6, 2009, Chania, Crete, Greece >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/58152
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| Title: | Corporate Social Responsibility in Agribusiness: Empirical Findings from Germany |
| Authors: | Heyder, Matthias
Theuvsen, Ludwig |
| Authors (Email): | Heyder, Matthias (mheyder@uni-goettingen.de) |
| Keywords: | corporate social responsibility
CSR
agribusiness
survey
sustainability
food scandals |
| Issue Date: | 2009 |
| Abstract: | The social responsibility of businesses has developed into a highly debated issue in recent years.
Especially in agribusiness, recent scandals as well as information asymmetries concerning food production have led
to high external pressure on firms from the wider public. Being confronted with a variety of stakeholder goals and
relationships, it could be particularly advantageous for enterprises in agribusiness to pursue a corporate social
responsibility (CSR) strategy. Based on a literature review, we introduce a conceptual framework that provides
insights into the determinants of CSR and its effects, in particular, on the legitimacy and reputation, and finally, the
performance of enterprises in agribusiness. This contingency-theoretic approach allows a more thorough analysis of
CSR strategies and has guided an empirical study. In 2008, 170 German agribusiness companies responded to an
online survey, using a standardized questionnaire. The empirical findings provide in-depth insights into the
perception of external pressure in various fields linked to food production (for instance, use of genetically modified
organisms), the understanding of social responsibility by the agribusiness companies surveyed and the way CSR is
integrated into the firms’ strategic management. We also present three clusters of companies that differ with regard
to their dominant motives for pursuing CSR strategies. |
| URI: | http://purl.umn.edu/58152 |
| Institution/Association: | European Association of Agricultural Economists>113th Seminar, September 3-6, 2009, Chania, Crete, Greece |
| Total Pages: | 17 |
| Collections: | 113th Seminar, September 3-6, 2009, Chania, Crete, Greece
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| File |
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Size | Format |
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| Heyder.pdf | Main paper | 311Kb | PDF | View/Open |
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