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Volume 22, 2009 >
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|Title: ||Determining the Future for Louisiana Sugar Cane Products, Inc.: A Case Study Analyzing Vertical Coordination Options|
|Authors: ||Gunderson, Michael A.|
Johnson, Aaron J.
Salassi, Michael E.
Champagne, Lonnie P.
DeVuyst, Cheryl Sinn
|Authors (Email): ||Gunderson, Michael (email@example.com)|
|Issue Date: ||2009|
|Abstract: ||Deciding how to coordinate activities can be a challenge posed in any
marketing chain. This case involves an agricultural cooperative that has focused
entirely on marketing raw sugar cane for additional refinement. Recent dramatic
shifts in the sector have caused the members of the cooperative to consider
building a facility that will process the raw sugar cane. In so doing, the
cooperative can consider using the spot market, using contracts, vertically
coordinating, or vertically integrating. This case study of Louisiana Sugar Cane
Products, Inc. is a unique, real-life case that can be widely used in marketing
and cooperatives courses.|
|Institution/Association: ||Journal of Cooperatives>Volume 22, 2009|
|Total Pages: ||22|
|From Page: ||1|
|To Page: ||21|
|Collections:||Volume 22, 2009|
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